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Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Sunday, August 19, 2018

7 Web Design Tips That’ll Improve Your SEO Dramatically

7 Web Design Tips That’ll Improve Your SEO Dramatically
7 Web Design Tips That’ll Improve Your SEO Dramatically

Saturday night and you are going out with your friends. You organize your phone and pull a ride app to organize your transport.

As the page is loading, a note shows that your ride will be found in the next minute and countdown will start on your screen. As soon as you tap your feet, the first minute passes and drag the next thirty seconds to eternity.

After the time is over, the page is loading. Now you are wondering if this is going to ride you, so you open the competitor's app and give him a shot to keep your ride safe.

Even if this scenario does not seem familiar to you, then it is a reality for many people. In this dog-eating-dog world, responsive web design tips are essential for success. Read on to know what you have to do.

1. Optimize your site for multi-device usage

The responsive website design refers to the programming of a website so that it automatically reinforces the text and images when the device is reproduced.

If your website design is not optimized based on the screen size and angle you are using, then you are making life more difficult for them. Trying to read a full-scale webpage on the small screen of a cell phone can be frustrating. Nobody wants to scroll back and backward to read lines of text.

Make sure you take the time to make sure your site is displaying properly on all devices. This makes it easy for Google to crawl your web pages and find content searchers.

2. Promote your site's mobile capabilities

Google's algorithm has now considered mobile-friendly websites better for years. That's because currently most of Google's search is coming from mobile devices like smartphones.

It seemed as long as you did not go home to see something, you had to wait, but now everyone has the ultimate encyclopaedia in their pocket. The number of mobile users is expected to increase in the coming years, so optimize today and increase the tide.

3. Get Lightning Fast Load Times

Internet users want to load websites instantly. If one of your website pages takes more than a few seconds to load for one, then another site will be available to meet them. With responsive design we mentioned earlier, your website users will have the experience they want.

4. Keep your bounce rate low

Your bounce rate shows how many times a person comes to your website for a moment to land on the same web page. This behavior indicates to Google that the content they provided was not what the reader was looking for.

To make sure that your bounce rate is low and users have been directed to your site, you must ensure that your menus are easy to navigate and you are giving viewers the opportunity to find more content on your site. Be they interested in.

5. Improve your user experience

Your website user should be able to easily navigate from one page to another of your website. That means strengthening your menu. Try creating a page title that is very accurate so that customers do not need to dig what they need.

Another good idea is to include a call to action at the end of any blog post that you write, which sends your reader to the purchase point or any other article. This will help keep your bounce rate as low as possible. Learn more about web design that engages your customers here.

6. Avoid duplicate content

The responsive website design was one thing, it seemed that companies will create many versions of their website - be seen on a mobile device, and have one for the desktop.

Often they will put "M" in the beginning of their URL and will be painted between them.

Although this was the best strategy in the past, today two websites are a major Google faux pa. Google crawls the web to see how many times a piece of content has been published and if you keep two websites, you are essentially copying yourself. This hurts the SEO of your websites.

Instead of updating and maintaining the two versions of your website, go to a responsive web design. You'll save time and increase your ranking.

7. Include Social Media Sharing Options

When people come to your website to read one of your blogs or to buy your product or service, they should join your content. This means that they are related to your introduction, have been informed by your words, and are guided by your call-to-action.

If readers are tilted, they would like to share your content with your friends on social media. Copying the URL is one way to spread the content, adding a mobile-friendly share button to your articles is a great way to help you get out more easily.

Make sure you include buttons on social media sites that are most relevant to your business. For example, if you are a restaurant or bar, you want to share share buttons for all major social media networks like Facebook, Instagram and Twitter, while ignoring more specific sharing sites like Pinterest and LinkedIn.

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Monday, July 23, 2018

5 WordPress plugins to turn your site into an SEO powerhouse



5 WordPress plugins to turn your site into an SEO powerhouse

5 WordPress plugins to turn your site into an SEO powerhouse


The Serpbook is a favorite go-to tool that has simplified site owners’ work of getting SEO strategies right, specifically for proper ranking in search engines. Likewise, there are a couple of additional actions you ought to take online that will facilitate your excellence as matters to SEO.
Ever felt like your WordPress account is taking too long to yield the expected results? Even with amazing content, your WordPress site might still be invisible, and this can push you towards giving up on SEO.
Before you do, it is highly possible that you are developing amazing content for your WordPress site, but without a couple of tools to help you out, you may still not achieve the best of what you are capable of. Accordingly, here are 5 plugins you can use to turn your WordPress site into an SEO powerhouse:

Yoast
This is such a simplistic yet popular WordPress plugin that allows you to optimize for your WordPress site, by allowing you to customize the nitty-gritty of your SEO concerns.
With this tool, you can work on editing your Meta description, captions and alt-texts for images, readability of your content as well as the use of keywords.
It has a provision on your dashboard to see a ‘green’ indicator when all the essentials of SEO are properly done so that you can rank higher on search engines and your content can contain the relevant keywords that will make it easy for users to find your WordPress site on SERP.

MonsterInsights
This freemium plugin is essentially beneficial as concerns Google Analytics. Just as for other sites, your WordPress site needs an audit, one which is easy to do with this tool.
Generally, it reviews the metrics of your site from your dashboard, without having to directly use Google analytics that might require you to move back and forth in different pages while working on your site’s content. Learn about your traffic sources and their activity on your site, including the highest consumed content with the MonsterInsights plugin.

W3 total cache
Your WordPress site might do you a great disservice if it takes too long to load, especially if the nature of your content is multimedia in nature. With the understanding the pageload speed can affect the user experience of your site thus affecting your ranking on search engines, it is important to mount this plugin on your site.
The W3 total cache plugin is responsible for caching of page and posts on your site to serve users with compressed files, improving your site speed and the overall user experience. When a site’s data is cached on a user’s device, it consumes less time to load newer updates of previously loaded pages.

All in One SEO Pack
As suggested by its name, this plugin takes care of all your SEO concerns and is the alternative you can settle for in place of Yoast SEO. With this SEO tool, you do not need much experience, which means literary anyone can easily adapt it for WordPress SEO functions.
It has a couple of features that push you towards adjusting your content to befit the SEO requirements, for example, automatic optimization of titles and descriptions as well as avoidance of content duplication. With this plugin, you can also support the Google analytics and XML sitemap functions for your site.
An intriguing uniqueness is that it has the ability to override any settings.

WPtouch Mobile Plugin

Today, the highest percentage of the population accesses the internet through mobile phones, which means, your WordPress site must be mobile-friendly, where the lack of it will have negative implications on your ranking on search engines.
Since the number of people you are targeting are probably accessing your content on mobile devices, and you are dependent on them for traffic, ensure your site is conveniently available to them, with images and links opening correctly as with desktop sites. This site has nothing to do with your desktop site, and therefore will only offer you tips for your mobile site.
This plugin automatically hooks you up with a mobile theme, which you can later customize to blend in with your desktop site and overall brand preferences.
Insightful, right? Well, with these 5 WordPress plugins, you do not have to feel invisible again – flaunt your amazing content among your audience by ensuring you are all covered as pertains SEO.

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5 WordPress plugins to turn your site into an SEO powerhouse

Friday, July 20, 2018

5 Tips for Writing Outstanding Blog Titles

5 Tips for Writing Outstanding Blog Titles

5 Tips for Writing Outstanding Blog Title
5 Tips for Writing Outstanding Blog Title


Thinking about launching a blog? Even if you already run an online retail shop, Google’s algorithms now demand shops to maintain a regular blog.

Even without a shop, blogging is now one of the most lucrative ways to earn an income online. Although, like many ventures, this will require a lot of work.

The problem is how do you bring in more people to check out your blog?

The key answer is to grab their attention. Titles and headlines are the first things they see before checking out the content. Here are some tips to show you how to make a good title.

1. Write More Than One Title

To start, have more than one working title.

This gives you a spectrum of options to choose from in seeing which of these would work best for your blog title. It is the first thing that readers will see, so plan carefully.

Come up with about three to five headings and write them down in a pad or notebook. Handwriting them can give you a perspective on those words and probably help you see them in a new light.

Always remember that compelling titles are easy to understand, make perfect sense in the article, and it informs and entices people to read on.

2. Keep the Title Short

While on the note about accuracy, it is true that we need the facts on the title. Making it concise would help your creative blog title more. By being concise and brief, you not only catch attention with it, you make it easier for the post to rank well in searches.

With short titles, the posts are easier to scan through and share. A good suggestion for this is to have your title be under 70 characters. With social media platforms like Twitter having as much as 140 characters per tweet, shorter titles make it easier to circulate.

As a rule of thumb, make sure your titles are easier to digest when shortened. Run it in your head if it sounds right and has everything you want to convey.

3. Ensure Accuracy on the Title

When it comes to making a good title, accuracy sets clear expectations for the readers.

While you are aiming for a title that can catch attention, you need to have the information and content to back that title up. Accuracy and getting straight to point are among the top technical writing tips you should never forget.

As a note for making a good title, it has to convey accurate facts while catching their attention. Having important information that conveys what, where, when, who, and why should inform your readers.

This way, your readers will read through it without feeling duped or deceived. The quality content will do the rest as it leaves your readers to come back for more.


4. Be Creative with the Title

A creative blog title has to be accurate, but it also has to be capable of hooking in your audience. Let your imagination work with you as guidelines on how to make a good title are not set in stone. You can put some personality and pomp into your titling, in case a straightforward title doesn’t do justice.

5. Have Important Words and Terms

Having important words first in your blog title enables people (and bots) to notice your post amidst the clutter among the search results. Not only that, but search engine bots find your post far easier by giving importance to the words at the beginning of phrases.

Also, remember to use the terms that people will tend to search. By putting these on your title, they can act as keywords to make your post visible and easier to surface at the top search results. Some keyword research may help you optimize your blog posts, like the ones offered by Impreza Marketing.



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Thursday, July 19, 2018

How to Grow Your Blog in 5 Simple Steps



How to Grow Your Blog in 5 Simple Steps

You’ve come up with the perfect subject for your blog, you’ve taken a few beautiful photographs, and you’ve even brainstormed your overall site design.

But after you write and publish your first post, you realize that no one is reading it. Your blog traffic is consistent — but it’s consistently at zero.

You need to learn how to grow your blog — before you give up on it altogether.

Keep on reading this post to find out how to make it happen in as few as five simple steps.

1. Conduct Keyword Research




How to Grow Your Blog in 5 Simple Steps,keywordThe first step in learning how to increase traffic to your blog?

Make sure that you’re taking the time to conduct thorough and relevant keyword research.

You can use tools like this one to help you to figure out exactly what people are typing into search engines in order to connect with the products and services you offer. You’ll also better understand the most popular keywords relating to your industry as a whole.

For example, if you’re a bridesmaids dress shop, keywords might be things like “bridesmaids dress trends,” “best bridesmaid dresses,” or even “affordable bridesmaid gowns.”

When it comes to the placement of those keywords?

You won’t get the traffic generation that you want by just peppering them randomly in your content. You’ll also need to put them in image file names, titles, video descriptions, and even image captions.

Also, ensure that you’re properly optimizing your keywords for local searchers. This means you should include a few longtail phrases that contain your main keyword followed by the city, state, or general service area that your business operates within.

2. Increase your Linkbuilding Strategy

How to Grow Your Blog in 5 Simple Steps,Increase your Linkbuilding Strategy

If you want to compound your traffic growth, make sure that you’re linking internally and externally on your blog.

This means that you should link back to your previous content in your posts. You should also link out to other authoritative sites. This means that, soon, those sites you love to read will also link back to your own blog.

If you feel like you can’t manage authority link placements on your own, this company can help to do it for you.

Outreach Base works to build high-quality links on and to your blog, while also ensuring that you can land guest posts on competitive sites.

3. Share on Social Media

Share on Social Media,How to Grow Your Blog in 5 Simple Steps



As you’ve likely already expected, you can’t write a post on how to get blog followers without discussing just how much of an influence social media has on your overall traffic.

After you finish a blog post, share it on your social media accounts, like your Facebook Business page or link it in the bio of your Instagram account. Be sure that you select a captivating and relevant thumbnail image to accompany the posts.

This will encourage more people to click on it.

Keep in mind that social media is an especially effective way to learn how to grow your blog because it allows your followers and friends to share the content you create.

This leads to a cost-effective advertising strategy that allows you to broaden your target market and get serious mileage out of every post you write.


4. Keep a Consistent Posting Schedule

 Keep a Consistent Posting Schedule,How to Grow Your Blog in 5 Simple Steps

Above all, mastering how to grow your blog means ensuring that, once you decide to create one, you can keep your overall posting schedule consistent.

You should aim to put up a minimum of one post every week, though three to four a week will allow you to grow traffic more quickly.

If you sense that you’ll struggle with this, we recommend writing a content calendar. Generate your ideas for the month in one sitting, and dedicate a weekend to writing as many posts as you can.

Then, use an automatic posting schedule to put up your posts on a regular basis, while you go on to write the next month’s topics.


5. Don’t Forget the Comments Section

Don’t Forget the Comments Section,How to Grow Your Blog in 5 Simple Steps

So far in this post, we’ve discussed blogging techniques that will help you to learn how to build an audience.

However, if you want to continue to generate traffic and ensure that you have loyal readers, you’ll also need to focus on engagement.

That’s where the comments section comes into play. Here, we mean both the comments section in your own blog, and how you utilize comments sections of popular industry blogs to your advantage.

First of all, always respond to comments that people leave on your blog. This will help your readers to feel like you don’t just post and walk away and will let them feel like they’re getting to know you as a person.

This promotes a sense of transparency, which is especially essential within the millennial market.

Additionally, when you read industry blogs, you should always include a link back to your own blog in your comments signature.

After all, if people are already reading a blog that’s in some way related to your industry, chances are, they’ll want to read yours, too.

This will help you to grow your traffic organically.



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